This project is a design concept of a luminaire that offers two lighting options: focal and ambient light. We think this new technology makes the artificial light more emotional than ever before. With our design, we offer an individual mode (light for concentration, when you are alone) and a collective option (ambiental light to share). You can switch from one option to the other with a simple move of the LG OLED display. The structure of this beautiful floor lamp is designed to be anodized aluminum. The LG OLED display attaches itself with 4 magnets. A luminaire has never been so emotional and versatile.